News | Ho.Re.Ca. Project

The Consortium for the Protection of the IGP Novella di Ispica Carrot will be present, from May 11-14, at ’TUTTO FOOD MILANO 2026“.

The Consortium for the Protection of the IGP Novella di Ispica Carrot will be present, from 11 to 14 May, at ’TUTTO FOOD MILANO 2026“. Today, at the ”Karol Wojtyla“ Hospitality Institute in Catania, the first of four seminars aimed at publicising the properties, characteristics and quality of this delicious vegetable of Sicilian culinary tradition took place.

The Protected Geographical Indication (PGI) Protection Consortium, which represents all growers and packagers of the Novella di Ispica Carrot, will be present, from 11 to 14 May, at “TUTTO FOOD MILANO 2026”.

“Our presence with a stand at the B2B trade fair, the benchmark for the entire agri-food system – highlight the president of the IGP Protection Consortium Massimo Pavan – it is of great importance for the promotion of the Novella di Ispica Carrot, as it allows the appreciation of an excellent seasonal product at a time when it is available fresh and at its peak qualitative characteristics. Furthermore, the Consortium's participation in this major Food Community fair, whose mission is to promote high-quality products in Italy and worldwide – underline Pavan – offers ideal conditions for presenting the peculiarities of our product, the guarantees related to the Geographical Indication, and ongoing promotion activities, specifically reaching supply chain operators and potential business partners with significant implications for national and international market prospects. 

Meanwhile, today, at the State Professional Institute for catering and hotel services “”Karol Wojtyla" in Catania, the first of four seminars scheduled by the Consortium of the New Ispica PGI Carrot, in order to promote the dissemination of the properties, characteristics and qualities of this delicious vegetable from our culinary tradition. 

 

The works were opened by Professor Marcella Digiovanni who brought Pavan, the following attended: Prof. Rosario Mauro, lecturer in Horticulture and Floriculture at the University of Catania, The Professor. Antonio Micciulla head of department, the Prof. Sergio Perricelli Restaurant teacher and the Chef Peppe Giuffrè while the Prof. Angelo Papotto, Lecturer in Cookery, contributed to the organisation of the event.

This vegetable with peculiar characteristics is being promoted by the PGI Protection Consortium through the project “The new carrot’Ispica IGP in Ho.Re.Ca.” funded by the Ministry of’agriculture, food sovereignty and forests (MASAF). The next seminars will be held in Enna 6 May, Palermo (8 May) and Ispica 14 May.

 

Salvo Messina

Journalist ODG Sicily – card no. 70152

Mobile. 0338 6113548

salvo.messina4@gmail.com

Media Relations Manager Project “The Ispica IGP New Carrot in Ho.Re.Ca.”

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